{"id":5230,"date":"2021-08-30T13:11:11","date_gmt":"2021-08-30T10:11:11","guid":{"rendered":"https:\/\/aestar.com.ua\/?page_id=5230"},"modified":"2022-05-19T16:21:29","modified_gmt":"2022-05-19T13:21:29","slug":"ar-advertising-creation","status":"publish","type":"page","link":"https:\/\/aestar.com.ua\/en\/ar-advertising-creation\/","title":{"rendered":"AR advertising creation"},"content":{"rendered":"<p class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">In modern cities, many billboards and screens compete for consumer attention. And in order to keep their eyes on this ad, a WOW effect must occur, which augmented reality brings to create an attractive outdoor ad format. AR is able to bring any billboard to life, make it interactive and memorable, since in a highly competitive market, increased requirements are imposed on advertising. It should increase brand awareness, be creative and informative at the same time. Advertising using AR technology is suitable for different categories of advertisers.<\/p>\n<p class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">Augmented reality is a powerful marketing tool and serves to reinforce traditional ad formats. A billboard, sign or storefront, thanks to the marker technology of using AR, have become interactive surfaces on which the product is presented in augmented reality, which allows consumers to engage in the process of interacting with the product. The possibilities of using AR in advertising are almost limitless and depend on the client&#8217;s imagination. To attract the attention of consumers in any area of \u200b\u200bbusiness, it is enough to apply a creative approach, diversifying advertising using augmented reality:<\/p>\n<ul>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">see the selected car in augmented reality, examine it from all sides, examine the interior to the smallest detail;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">place furniture in the interior using augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">try on clothes in augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">try on shoes in augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">navigate the shopping center using augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">magazines with the ability to view videos in them in augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">augmented reality business cards;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">a food label using augmented reality can turn into a virtual recipe book with this product, and also gives an opportunity to see the process of its production;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">product packaging with additional information in the form of video, animation or games using augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">launching a game in augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">buy goods and get cards to see cartoon characters on them in augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">restaurant menu in augmented reality with the ability to see the appearance of dishes;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">books in augmented reality with visualization of plot scenes;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">screen with augmented reality at transport stops;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">try on a wristwatch in augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">try on jewelry in augmented reality;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">augmented reality guide to the museum.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">Advertising in augmented reality will become special for consumers because it will bring them unforgettable emotions and impressions, make the brand memorable and make people talk about it.<\/p>\n<p class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\"><strong>Benefits of using AR in advertising:<\/strong><\/p>\n<ul>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">personalization of the trade offer;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">informing the audience;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">creating a WOW effect;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">audience entertainment;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">increasing brand awareness;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">increasing the effectiveness of advertising campaigns;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">increased traffic to the site;<\/li>\n<li class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">increase in sales.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"text-xs-justify text-md-justify\" style=\"text-align: justify;\">The use of AR technology in advertising increases the interest of users and arouses the desire to purchase the advertised product or service. Studio &#8220;AEstAR&#8221; will create an original AR-advertisement in a <a href=\"https:\/\/aestar.com.ua\/en\/ar-development-in-browser\/\">browser<\/a> or in an <a href=\"https:\/\/aestar.com.ua\/en\/ar-apps-development\/\">AR-application<\/a> for your business, which will allow you to experience all the benefits of using augmented reality in advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In modern cities, many billboards and screens compete for consumer attention. And in order to keep their eyes on this ad, a WOW effect must occur, which augmented reality brings to create an attractive outdoor&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5444,"parent":1797,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"template-parts\/t-service.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Creation of AR ads to attract attention and brand awareness. Catchy augmented reality ads thanks to the WOW effect.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aestar.com.ua\/en\/ar-advertising-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented reality advertising\" \/>\n<meta property=\"og:description\" content=\"Creation of AR ads to attract attention and brand awareness. 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