{"id":5274,"date":"2021-09-03T15:42:04","date_gmt":"2021-09-03T12:42:04","guid":{"rendered":"https:\/\/aestar.com.ua\/?p=5274"},"modified":"2022-05-19T16:43:01","modified_gmt":"2022-05-19T13:43:01","slug":"using-ar-technology-in-business","status":"publish","type":"post","link":"https:\/\/aestar.com.ua\/en\/using-ar-technology-in-business\/","title":{"rendered":"Using AR technology in business"},"content":{"rendered":"<p style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">The AR technology market is just emerging, but it&#8217;s time to think about the costs of their implementation in your business. Now augmented reality is showing excellent results, being a trend in recent years in the quality of product promotion, giving a free area for advertising. The most popular AR applications are in gaming, advertising and retail. They are expanding every day, so the implementation of augmented reality technology in business will provide an opportunity to strengthen its position in the market. Augmented reality allows you to see virtual three-dimensional objects in real space using a smartphone, blurring the line between the real and the virtual world.<\/p>\n<p style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">The high cost and technical complexity of implementing AR technology make one think about the feasibility of purchasing it. Companies that decide to use augmented reality to promote their business attract more audience by creating a WOW effect. In order for investments in the development of augmented reality to be justified, it is necessary to determine the tasks that need to be solved, and based on this, make the right decision on its implementation and functionality, which will benefit any type of business.<\/p>\n<p style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\"><strong>Augmented reality effectiveness factors:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">brand awareness and virality;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">customer involvement in the product research process;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">visibility of what is impossible to see;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">better assimilation and increasing the effectiveness of education;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">safe visualization of the operation of high-risk facilities;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">providing more information about a product or object.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">The use of augmented reality takes place on a smartphone through a downloaded application or directly through the company&#8217;s website. It is enough to provide access to the camera and point it to the surface, as a result of which a virtual object will appear on the smartphone screen with which you can interact.<\/p>\n<p style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">Augmented reality, as a tool to achieve marketing goals, is one of the most promising technologies that can be used in almost every area of \u200b\u200bbusiness, supplementing it with reality, thereby opening up new opportunities for yourself and your clients.<\/p>\n<p style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\"><strong>Objectives that are achieved using AR technology:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">advertising campaigns that involve interaction with products;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">showing the equipment in a section to explain its action;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">animated flyers and children&#8217;s books;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">teaching children through virtual play, thanks to objects in 3D space;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">demonstration of the layout of the apartment in 3D;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">visualization of furniture in the room;<\/li>\n<li style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">selection of color combinations for the car.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\" class=\"text-xs-justify text-md-justify\">The unusual approach to promoting a product using augmented reality is becoming an e-commerce trend that quickly spreads and is remembered. The introduction of AR technology significantly increases sales, thanks to the WOW effect created by attracting the attention of visitors. Studio &#8220;AEstAR&#8221; is developing <a href=\"https:\/\/aestar.com.ua\/en\/ar-development-in-browser\/\">augmented reality in a browser<\/a> and in a business <a href=\"https:\/\/aestar.com.ua\/en\/ar-apps-development\/\">application<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The AR technology market is just emerging, but it&#8217;s time to think about the costs of their implementation in your business. Now augmented reality is showing excellent results, being a trend in recent years in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1385,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-parts\/t-blog.php","format":"standard","meta":[],"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Implementation of AR technology in any business area. Using augmented reality through a browser (WebAR) and in an AR application.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aestar.com.ua\/en\/using-ar-technology-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented reality in business\" \/>\n<meta property=\"og:description\" content=\"Implementation of AR technology in any business area. 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