Augmented reality applications allow you to bind virtual 3D models to objects in the real world, which can contain information about themselves and be animated, which will involve the user in the process of interacting with the product. Development of AR applications will require the creation of 3D models, as well as possibly audio and video content.
Stages of launching augmented reality via an AR app:
1) install and run the application;
2) select an object for viewing in augmented reality;
3) allow this application to use the camera to switch to augmented reality;
4) make slow circular movements with a smartphone or point at a “marker” (marker technology) for the correct positioning of the 3D model;
5) interact (move, twist, resize, receive information, view animation, and much more) with a 3D model via a smartphone.
The performance of AR applications is better than WebAR (in-browser augmented reality), since there is no limitation of the site’s memory, which increases the functionality, graphics and animation quality when using augmented reality.
Types of augmented reality in apps:
• Augmented reality with surface definition – placing virtual objects in real space using surface definition.
• Marker augmented reality – display of virtual objects in the detection area of the “marker”, which can be a QR code or a picture with a sufficient number of unique points. Moving the marker in real space entails moving the virtual object after it.
• Augmented reality based on GPS data – placement of virtual objects in real space relative to GPS coordinates.
Studio “AEstAR” develops augmented reality applications for iOS and Android, which can demonstrate various 3D-models with their binding to objects in the real world, giving them the ability to display additional information and animation.