The modern visitor of any event can no longer be surprised by expensive and colorful stands. The specialists of the studio “AEstAR” know how to effectively use the space on a dedicated site to attract a lot of attention and involve a huge audience to actively participate in the event. Augmented reality allows you to surprise and capture the attention of visitors, making any event memorable. AR technology is widely used at concerts and exhibitions, in museums and presentations, on screens in shopping malls and in various other event events. Marketers and event organizers use the power of augmented reality to increase brand awareness, increase customer loyalty and apply creative solutions.
Benefits of using augmented reality in events:
- interesting content;
- visibility of information;
- memorable experience of use;
- viral effect;
- entertainment element;
- the ability to be in any space;
- unusual photos and videos;
- visualization of the future product;
- a guide to real routes.
To use AR capabilities, you don’t need a special helmet or glasses, just a smartphone is enough. The event participant needs to scan the QR code and follow the link that will open the augmented reality mode in the browser (WebAR) or download the AR application from the App Store or Google Play. As a rule, for a large series of events, an AR application is created with a user interface and the necessary functionality. Such an augmented reality application enables the smartphone to view content in AR, bringing to life billboards, posters, images, posters, logos and other objects of the site’s design. For small event events, augmented reality is developed on the site, without the need to download the application. This technology (WebAR) is much cheaper than an AR application, but it has some functional limitations. Regardless of the technology, the principle of operation is the same: by launching the application or clicking on the link, the user just needs to point the smartphone camera at the “marker” that will reproduce the content (3D models, video, audio, animation, effects, infographics, and much more) in augmented reality.
Augmented reality will turn any business or holiday event into an exciting show with an impressive presentation of a new project and your company. AR technology creates a special atmosphere of fun and ease, helping your event to stand out with its originality from the rest. Studio “AEstAR” is engaged in the development of content in augmented reality for events, providing full support for the project at all stages: idea creation, content development, support during the event. Surprise and engage visitors by creating an AR event.