Nowadays, even branded mechanical watches have become almost unclaimed, as they only show time and are used mainly as a fashion accessory, which is a symbol of status and wealth. They were replaced by smart watches, which, in addition to showing the time, can receive a call, display a message from any messenger on your screen, determine your location, measure your heart rate and distance traveled, and much more. Now most purchases are made online on the site, where there is a huge selection of different watch options, which in no way simplifies the choice, but only makes it more difficult. Watch design (frame color, dial shape, hands style, strap width) plays an important role when choosing a model.
Augmented reality helps lovers of fashion accessories to freely try on and admire various models of watches on their wrists, comfortably, even without leaving home. Well-known watch manufacturers and stores began to introduce and actively use such marketing tools as fitting watches in augmented reality. Current and potential customers will enjoy the chance to experience the virtual AR try on watches. A mobile application with augmented reality can provide such an opportunity, which will allow you to see how the watch will look on the wrist.
The AR application for iOS and Android works on the basis of marker technology, so after installing the application, you need to print and cut out the image of the marker (in the form of a bracelet) on paper and attach it to his wrist. The virtual watch will appear on top of the paper bracelet. The application allows you to choose any watch and the color of the strap for them, see many combinations. During the AR fitting of watches, you can immediately buy them or take a screen shot to make your choice later.
How to try on a watch in augmented reality:
- download the application;
- download the file with the “marker” that is in the application;
- print a “marker” in the form of a bracelet and put it on your wrist;
- select the watch you like and click the “View in AR” button;
- point the smartphone camera at the hand in the “marker” area;
- view the clock from different angles through the smartphone screen.
The “AEstAR” studio develops AR watch fitting applications that allow you to see the appearance of watches from all sides before buying online. Augmented reality allows you to virtually try on the watch offered in the application catalog right on hand before going to the store, which plays an important role for the buyer.