Augmented reality has long been not only virtual fun, but also a lot of things that are much more serious. Thanks to AR technology, lovers of fashionable things can completely freely use their smartphone to “try on” a variety of accessories right on themselves, without even leaving home. Wrist watch companies did not neglect such a practical and relatively inexpensive way and are actively developing similar AR applications. Well-known watch brands have already provided their current and potential customers with a special function – AR-fitting of watches. It is made in the form of a mobile application for iOS and Android, familiar to everyone, in which you can virtually try on a watch on your hand.
The future of traditional sales is losing its popularity and “brick-and-mortar” stores are getting smaller. In order to preserve their business, its owners should think about whether they understand how much shopping habits have changed and what are the modern features of shopping. In the coming years, the use of augmented reality will become the standard for many industries. AR technology will open up new perspectives in e-commerce, allowing products such as furniture, clothing, shoes, and even food to interact with the consumer. Studio “AEstAR” develops applications for try on watches in augmented reality.