The main areas of using augmented reality in commerce are marketing and sales. AR technology already allows customers to try on clothes without having to visit a store. The global market for virtual fitting rooms is growing thanks to the introduction of augmented reality into their businesses by various companies to improve the online shopping experience. AR-fitting clothing is being implemented by many brands that specialize in fashion and style.
When choosing clothes on the Internet, shoppers are afraid that they will not fit the style. Trying on clothes online can help overcome this fear. An AR fitting room is very similar to a regular dressing room in a store, which provides shoppers with a way to try on clothes. The augmented reality fitting room offers online shoppers an engaging and personalized experience that allows them to choose and purchase clothing at their convenience, right at home, saving time and effort. Studio “AEstAR” develops AR applications for try on clothes in augmented reality.
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